What We Won't Do
Over the years, we’ve noticed that campaigns and organizations can become addicted to polling. We won’t let that happen, because we believe your finite resources should be used to maximize effective communication with your audience. Why? Because we believe that winning races is more important than getting rich. That’s why Grove Insight will always discuss your research objectives up front, and never – ever – try to talk you into polling you don’t need. In fact, our clients often remark that we’re the only firm they’ve encountered to regularly exclaim “No more polling. Put the money into your buy instead.”
While we’re on the subject, here’s another thing we don’t do: Push polling. Click here to find out what it is…because you’ll never see it from us.
Finally, we operate on the philosophy that pollsters should be seen but barely heard. Translation – you won’t wake up one morning to hear our analysts on NPR talking about the broad implications of your poll. Nor will you see our name in the paper prognosticating about your race, unless you specifically request that we do so. For the people at Grove Insight, our reward is our clients’ victories, not our own glory.