Understanding the Issues
Before we write one single question, the analysts at Grove Insight take the time to truly understand the issue at hand. We call this our “immersion phase,” and we want it all. News clips, past literature, materials prepared by your office, an analysis of what’s been done in other states (when available), and marketing efforts and strategic memoranda relevant to your effort – we literally expect to be inundated with all available background information.
With candidates, we’ll go deeper still, spending time together to really get a feel for what makes you tick. You won’t find many research firms that take the time to ask: “What’s your favorite book? “Give me five adjectives that best describe you." “What’s your proudest accomplishment?” “Who would you say has had the greatest impact on your life? Your state? Your country? Why?” “If you are elected and can accomplish one thing and one thing only, what would it be?”
Once the foundation has been laid, we’ll pull together all relevant players related to your project. The purpose is to understand all of the hypotheses, themes, priorities, message recommendations, and potential pitfalls your team may bring to the table. This will ensure that our questions are framed in the most accurate and effective manner and that important research questions do not go unanswered. The process also acts as an idea generator so that we can make sure we have thought of every possible message angle.