In 2007, Lisa started a new division of Grove Insight devoted to promoting sustainable industry. As an early pioneer in the branding of the sustainability movement, and having worked for many environmental organizations, Lisa was uniquely positioned to take on the task. Grove was the first to come to the drinking water message as a rationale for saving Old Growth forests. She also came up with the rationale to label the Tillamook and Clatsop forests “rainforests,” in order to increase the importance of protecting them.
More recently, she and Ben helped a coalition of 13 conservation groups develop a set of core values around a broad range of environmental issues that resonate with the public.
A division of Grove Insight, Green Insight provides market research, consultation, and strategy for environmentally conscious companies and organizations seeking to gain a foothold in the emerging sustainability or green market.