When it comes to innovative methods, Grove Insight is on the cutting edge, bringing new techniques to opinion research. Using analytical techniques such as regression modeling, we are able to understand the nature of respondents’ decision-making processes. We see this as a complement to traditional crosstabular analysis and qualitative research. The goal is data convergence, where no single line of questioning is relied upon but where we triangulate in on a set of findings.
Grove Insight's questionnaire development is extremely collaborative, with each draft subject to discussion. Only when there is consensus around the survey will we go into the field.
As soon as the survey exits the field, we are available to discuss preliminary findings with your organization. We then create a full-color final report that includes a thorough analysis of the topline responses, cross-tabulated data, and multivariate analyses, as well as our strategic recommendations. Grove Insight believes one should not have to be intimately involved with the project, or an expert on the subject, to understand our survey findings and recommendations. We also believe it is our job - not yours - to pour through the crosstabs.
Grove Insight staff is available to present your research findings wherever and whenever you deem useful, and we prefer to continue our involvement by providing ongoing consultation to your campaign or effort.
